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Iconic fashion brands often associated with the football casuals subculture.


Six Eight Seven Six established 1995 by men’s fashion designer Kenneth MacKenzie. 6876 is modernist clothing that evolves from a fundamental vision of rigorous product development, integrity and function.

6876 name came from two dates – the Paris student riots of 1968 and 1976, the birth of Punk. That’s where the 68 and 76 come from.

Six Eight Seven Six brand is now well known – especially among football casuals. It is because Kenneth is one of those football fans who actually knows what he is doing about.

The Capandula and Sonara are two Kenneth MacKenzie designed jackets which have already become classics amongst jacket collectors.

80’s Casuals

80’s Casuals Label was launched in 2003 and was driven by lads who actually went to the game during the iconic era of the 1980s and who wanted to bring fair priced, great quality product to like-minded souls. Taking its inspiration from the golden era of the Casual Culture, the 1980s, a period which saw the last great revolution in men’s style, 80s Casuals is now acknowledged as the very first Terrace label in the UK. It has grown over the years and inventory now includes film and music related goods.


Adidas Originals is a line of casual sports clothing, the heritage line of German sportswear brand Adidas specializing in shoes, shirts, coats, bags, sunglasses and other accessories.

The famous Trefoil logo, formerly used on all Adidas products, has since 1997 been applied only to heritage products; the Performance logo, which had from 1991 been seen on the “Equipment” range of products, replaced the Trefoil in 1997 across the rest of the Adidas line. Adidas Originals covers sports fashion styles with references to the decades between the 1940s and the 1980s. The brand has a distinctively retro old school feel.

Adidas casual trainers also became an established part of the football casual look. This choice stems from when football hooligans in the 70’s to 80’s were all skinheads. To avoid harm, they started making skinheads leave their Dr. Marten’s outside the entrance to the stands. So, they began wearing more stylish choice in Adidas trainers like the Stan Smith’s, Spezial’s, Samba’s and Gazelle’s. Now Adidas is one of the world’s biggest sports brands and a hugely sought-after trainer in the football casual scene. The rarer the better in terms of Adidas obsessed casual lads.


The adidas SPEZIAL line was born from a true understanding and passion towards the legacy of the brand with the three stripes. Headed up by Gary Aspden, the line has been endorsed by a slew of cultural figureheads such as Noel Gallagher and Ian Brown to name a couple. The SPEZIAL line comprises of OG 1-to-1 re-issues, archival apparel and original silhouettes that fuse elements of various adidas silhouettes, all executed in premium materials with well-considered detailing.


Set up by John Emary, Aquascutum began as a Mayfair tailors in 1851. From its beginnings, fine craftsmanship and innovation have been at the very ethos of the brand, and two years after opening; Emary, seeing an opportunity for more refined rain wear, created and patented the first waterproof wool.

This unique creation led to inspire the brands name, which translates as “water shield” from Latin and was the first company to provide the British army with innovative waterproof cloth during the Crimean war.

Throughout its history the brand has dressed countless members of royalty, film stars, politicians and celebrities alike, all attracted by the craftsmanship, quality and timeless appeal of the brand.

In the football casuals world, the brand became known with their Trenchcoat, and nowadays their scarves are very popular, especially amongst the casuals. The Aquascutum Scarf is worn in combination with a CP Company Goggle Jacket, or any other piece of casual clothing most of the times. The Aquascutum Scarf is a cheaper alternative for its more expensive brother: the Burberry Scarf.

Aquascutum became popular under the casuals in the late 90′s, when the top firms started to wear designer clothing to get “undercover” from the police. Normally football hooligans would wear the colours of their clubs, but when the casuals started to wear designer clothing, the police weren’t able to identify them as hooligans.


Founded in 2006 and characterised by our timeless utilitarian design ethos and high-quality construction, Albam is a contemporary menswear brand.

Working with some of the UK and Europe’s finest craftsmen and factories, Albam produces four collections a year of original, modern essentials that combine understated designs with great fabrics, fits and finishes. Albam menswear is available in our two London stores; Soho and Islington and a selection of international multi-brand retailers.

Armand Basi

Armand Basi is a Spanish fashion and lifestyle brand. It was founded by Mercedes Basi who opened her first store in Barcelona, Spain, in the 1940s. She specialized in knitwear made of high quality Scottish yarn. Her store was financially successful and in 1958 her sons, Armand and Josep, were able to take control of the operations. They managed to establish the first factory that manufactured premium knitwear garments.

The company of Armand Basi have since then focused on providing excellent customer service and producing fashion garments of high quality. Their knitwear was originally sold in department and concession stores before Armand Basi went on to open stand-alone boutiques. The first boutiques that were opened were the ones in Spain before more shops opened their doors to customers in Europe, North America and Asia.

Australian L’Alpina

Originally founded in 1946 by Leardo Gabrielli, the L’Alpina brand of clothing soon grew to dominate the fashionable tennis scene in the late 50s and early 60s and was seen as the benchmark for contemporary styling and practicality.

The popularity of the brand, with its unique Kangaroo motif lead to the range of clothing extending from the tennis court to the leisure market and the ‘Australian’ brand was born.

Today, the retro styled L’Alpina range of clothing is still being designed and made in Italy and is exclusively available in the UK from Australian clothing.

It remains the ultimate expression of classic styling, urban chic and sporting excellence thanks to innovative designs and high-quality materials.

Australian continues to strive for perfection and the range of clothing is always being added to. In fact, just like the tennis icons of the 60s, we’ve never settled for second best and continue to strive for perfection.


With a rich sub-cultural heritage, British brand Baracuta is best known for creating the infamous G9 Harrington Jacket – which was famously worn by style icons Steve McQueen, Frank Sinatra, and Elvis Presley. Also, the winning England World Cup football squad wore Baracuta’s raincoat and even had tailored raincoats specially made by the brand for the 1970 World Cup. The iconic G9 Harrington jacket has influenced the style of a diverse range of British subcultures across the decades and is synonymous with the anti-establishment movement just as much as the Dr Martens boot or Fred Perry polo shirt. The G9 Harrington jacket is instantly recognisable by its statement Fraser Tartan lining and signature two-button Baracuta collar and zipper fastening.


The Barbour story began in 1894 in the Market Place in South Shields. Today the 5th generation family-owned business remains in the North East, with Barbour’s headquarters located in Simonside, South Shields. Although we source products from around the globe, Barbour’s classic wax jackets are still manufactured by hand in the factory in Simonside.

Barbour remains true to its core values as a family business that espouses the unique values of the British Countryside and brings the qualities of wit, grit and glamour to its beautifully functional clothing.

Barbour gained its popularity in football casual culture in the early 80s and still growing as a favourite now. Because of its comfort Barbour jacket could be worn to work, football and to the pub. The most popular models of Barbour jackets are Eaufort, Border, Beadale, Moorland, Northumbria and Liddesdale. Classic tartan scarves are also very popular among football casuals.

Basläger Clothing Co

Independent, Scandinavian-inspired British clothing label Basläger Clothing Co. appeared in 2015, and since then everyone can find high-quality and affordable basic attire at any time of the year.

Basläger Clothing Co draws inspiration from music, fashion, outdoors & casual culture. Undoubtedly, such a view allows the brand to acquire many like-minded people on different continents sharing the brand’s common values.

The brand takes charity seriously and from the very beginning of its existence has been cooperating with charities, transferring part of its profits to them. Today Basläger Clothing Co supports Dementia UK, Help the Homeless, Water Aid UK and several environmental groups.

A Bathing Ape

Founded in Tokyo in 1993 by Nigo (Tomoaki Nagao), A Bathing Ape is one of the first and certainly most well-known Japanese streetwear brands. Taking its name and themes from the original Planet of the Apes movies and guided by founder Nigo’s pitch-perfect pop art interpretation of underground scenes, the brand’s cult success has only continued to grow over the years. Today the brand offers continuous refinements of pieces such as its iconic camouflage patterns, shark graphics and Bapestas.


Belstaff is a modern British heritage brand steeped in the spirit of adventure, protecting independent spirits to venture free.

Founded in 1924, in Stoke-on-Trent, Staffordshire England, with the innovation of the first water-resistant wax cotton, Belstaff quickly became embraced by a group relishing the freedom and daring that the fabrics allowed.

Belstaff’s classic belted wax cotton 4-pocket jacket became an instantly recognisable staple for the adventurous throughout the 20th century.

Over the years, some of the great and the good have worn the brand, from historical titans T.E. Lawrence, Amelia Earhart and Che Guevera, to more modern names like David Beckham, Kate Moss, Ewan McGregor, Kristen Stewart, Rihanna, Tom Hardy and Liv Tyler; not to mention various racing legends, including Sir Jackie Stewart OBE and Sammy Miller MBE.

Ben Sherman

Ben Sherman is a British clothing brand selling shirts, sweaters, suits, outerwear, shoes and accessories predominantly for men. Ben Sherman’s designs sometimes feature the Royal Air Force roundel which is often called the mod target. In its beginnings in the 1960s, the company made its mark with fashionable short-sleeved, button-down collared shirts.

Now having existed for five decades, the Ben Sherman shirt and brand have been adopted by almost every youth culture or style movement of the last 50 years, from the mods to two-tone and SKA to Brit pop—and it’s still worn today by the bands and style leaders of the current decade.


Started back in 1965 in Ponzano Veneto, the Italian brand became a massive hit throughout the 80s thanks to colourful marketing campaigns and the introduction of the ‘United Colors of Benetton’. The brand became a hit with the casuals and the Paninaro for its crisp, colourful and youthful style. Throughout the 80s to the early noughties, the brand teamed up with the famous Italian photographer, Oliviero Toscani, for a series of controversial adverts, raising awareness of global issues such as poverty, racism, disease and disability. The Benetton logo has become an 80s icon and a symbol of the era. The Rugby Shirt style was a regular sight on ‘away days’ alongside other Italian sportswear brands such as Fila, Ellesse and Sergio Tacchini.


Don’t be fooled by its German name, Berghaus is a British brand. The first store was in Newcastle, and the company are now based in Sunderland. Founders, Peter Lockey and Gordan Davison began importing outdoor gear, before eventually designing and manufacturing their own.

With their roots in mountaineering, Peter and Gordon found their biggest market was in Europe, where there were bigger mountains. To give them the best start on the European stage they changed the name to Berghaus, a literal translation of Mountain House or Mountain Centre; the name of the original Newcastle store – LD Mountain Centre. The two blocks in the Berghaus logo represent the LD.

Over the decades Berghaus has made a real impact on the outdoor industry. 1977 saw them become the first to use GORE-TEX technology in waterproof products. Then in 1979, they created the ever-popular Yeti Gaiter. The Berghaus innovation team is dedicated to creating and testing gear in harsh environments. Berghaus is continuously exploring new and exciting technologies to make their kit the very best.

Best Company

1982 was a pretty significant year in human history – Blade Runner hit the silver screen, a computer got on the front cover of TIME, ‘Thriller’ was blasting through the airwaves, and perhaps most importantly, Best Company was born.

Founded by Mr Olmes Carretti, Best Company took Americana sportswear classics and imbued them with a distinctly Italian sleekness and eye-watering pastel hues.

These wares were a sure-fire hit with the sandwich-scoffing Paninaro kids of Italy and were soon got co-opted by the warehouse-raving youths of the North West.

After being missing in action for a couple of years, Best Company has returned.


Boneville was launched in 1981 by legendary designer Massimo Osti.

To elaborate on the results of his extensive research, Osti decided to create a second menswear line, Boneville, following the launch of his first brand C.P. Company (Chester Perry), one that would precede the launch of Stone Island a year later.

The brand was created to find a use for the tremendous volume of ideas and experiments that seasonally exploded from Osti’s volcanic mind. From its ‘81 launch to its final days in 1993, Boneville set a benchmark in the men’s fashion arena, pushing boundaries both aesthetically and technically, adding to the rich tapestry that is the career of Massimo Osti.

In 2012 serial entrepreneur and avid Osti fan John Sharp bought the Boneville brand, an acquisition carried out with a view to reintroducing the brand to market and tastefully furthering the Osti legacy. In the years to follow this purchase Sharp began to build a team, he felt capable of reviving an Osti classic, a group of talented individuals that have since come together to breathe new life into the Boneville brand.

Boneville of today exists as a grand testament to the timeless, innovative nature of Osti’s work. The brand features two divisions; Boneville and B.N.V. Sporting Goods, each boasting a unique aesthetic though bound together by a distinct naval influence and maritime character.

Rather than merely replicate Osti, Sharp and his creative team have warmly embraced his ethos of innovation and research-led design, the result of which is a new Boneville that delicately strides forward beyond the remits of the original.


In 1856, Thomas Burberry opened his first store in Basingstoke, England: thus, beginning a tradition of 150 years. Inventor of gabardine, Burberry combines the resistance of fabrics to work with the elegant English style and transposes into his head the love of travel and adventure. Known for the famous check that is distinguished collections in the 50s he invented the trench coat, a review of the multi-function waterproof coat worn in the trenches, the style icon thanks to Hamprey Bogart wearing the famous “Casablanca.”

Casual Connoisseur

Casual Connoisseur was founded in 2006 in the North West of England and is a brand influenced by various classics and pop culture: art, film, music, football, outdoor activities, beer and everything that goes with it. With a loving eye for detail, the aim of the Casual Connoisseur Twins is to combine timeless style with modern influences and to produce high-quality textiles in limited editions with traditional working-class values. Casual Connoisseur has developed a brand with its own look and symbolism, which in turn gives you a unique style. Or in the words of the twins: “We Do What We Like & We Like What We Do”.

Cerutti 1881

The Parisian fashion house founded in 1881 today remains true to its Italian roots and high valuing of fine craftsmanship and use of premium fabrics. You’ll know the brand for gaining a reputation for its manufacturing of the highest-quality wool and textiles and for its legendary impact on men’s ready-to-wear.


A designer clothing brand that embraced Paninaro looks by football casuals in ’87.


Born in 1979 from the talent of a man who dreamed of America, Chevignon, a teenage icon and a reference in Street Culture, has evolved ever since, keeping up with the times while capitalising on its DNA. From the brand’s first launch high-quality down jackets and vests, later also sweaters, jeans and accessories also became popular among football casuals.

The inventor of aged leather and the benchmark in the world of leather jackets, Chevignon revisits its iconic pieces with every season: flight jackets, bomber jackets, teddys, and down jackets… letting its creativity soar when it comes to the male wardrobe.

The CHEVIGNON man, at ease in his era, combines appearance and casualness. A style which has always been unique, the rallying cry of the groups who see the city as their playground.


CHIPIE started on December 16th 1967, in Carcassonne, south of France, right next to the infamous medieval City. Jean-Michel Signoles, only aged 17, created the Chipie brand.

At first, he customised vintage second-hand clothes imported from the US, before opening, 4 years later, his first production factory. As early as the 70s, the brand had developed a strong identity as one of the national leaders in denim. However, as well as denim, it is also creativity and the development of labels that distinguish Chipie in jeans. Chipie was one of the first to feature their labels as more than just a means of identification. A label is designed and developed in accordance with the style of the garment and projects an idea or a theme. Each garment has its own individual image, and this is what made the Chipie products with labels sewn on the outside so fantastically successful. The label came out of hiding and, pioneered by Chipie, became an image-maker recognised by the consumer.

In the early 80’s the brand started its development abroad, first in Belgium and Italy and later became an international presence with mono-brand stores in London, Amsterdam and Tokyo.


Founded in 1825 by two brothers – Cyrus and James Clark – in Somerset, England, the company started out by creating rugs out of sheepskins. In 1828, James began using offcuts from the rugs to produce slippers; the first Clarks shoes.

After years of developing trade and award-winning designs, Clarks went one step further in 1873 when James’ son William mechanised the shoemaking process, bringing the company to the forefront of technological innovation. By the early 1910s, Clarks became a must-have brand among the style-conscious in London, with new premium and fashion-forward designs developed for discerning customers.

By the early 1940s, Clarks once again showed that it was leading the way in British footwear, when one of the directors of the company, John Bostock, developed a new foot measuring system for children, ensuring that shoes were fitted correctly.

Clarks’ biggest ‘fashion’ moment was to come in 1950, when Nathan Clark designed the Desert boot. Inspired by boots from the bazaars in Cairo worn by British army officers, the simple suede ankle boots almost instantly took off. Desert boots became adopted by subcultures around the world, from Jamaican rude boys and Beatniks in the U.S., to Mods and football casuals in the ’60s, ’70s and ’80s, and by the Britpop movement in the ’90s. With their successful and iconic silhouettes—such as the Desert Boot, Desert Trek, and Wallabee—Clarks have not only gained and preserved high esteem within the footwear industry, they’ve cemented themselves into popular culture.

Desert boots are being produced till now and they are really as simple as shoes get. Wrap some leather around your foot and attach it to a rubber sole with a heel. They’re like cartoon shoes. Maybe because we don’t always want our shoes to speak loudly, Clarks are a good fit for almost any casual wardrobe and a great entry point for guys just getting into nicer shoes.

Another Clarks’ iconic product is The Wallabee moccasin shoe, first introduced in 1967. Originally designed by a German company named Sioux and christened The Grassshopper, Clarks struck a deal allowing for their version of the shoe to be made in Ireland, under contract by Padmore & Barnes. The Wallabee is now made in-house, but still has its original two-piece leather construction, with two eyelets and a wedged crepe sole. It comes in a few variations, including an ankle-height boot and the Wallabee Weaver, which features more pronounced moccasin stitching.

The third most iconic shoe, The Desert Trek is one of the 1970s models from the Clarks Originals archive. The Desert Trek is a highly recognizable shoe thanks to its chukka boot shape and centre seam to the front, we like it a lot and the suede looks fantastic. Designed for wearing for long periods of time they are as comfortable as can be thanks to the crepe sole and the mid-height supportive uppers. The shoes have metal eyelets and there is a large leather tab on the rear of the shoe with the Desert Trek logo on it. An all-around comfortable and well-made wear!


CLOSERThanMOST creates Limited iconic cult clothing inspired by British working-class subculture movements.

C.P. Company

In 1971 Massimo Osti, the revolutionary designer internationally recognized as the “godfather of sportswear”, founded the Chester Perry brand, renamed C.P. Company in 1978. The brand immediately found favour thanks to its subtly non-conformist interpretation of functional men’s wardrobe classics.

Widely considered to be the godfather of Italian Sportswear as we know it, Osti honed his craft away from the fast trends and high fashion scene of nearby Milan, and in the pre-internet era was unaware of the impact his visionary designs were having overseas – particularly on the football Casuals of the UK. Four decades on and football has changed, but Casual Culture continues to cherish C.P. Company above all else. Although the brand now manufactures everything from trousers and jeans to sweatshirts and silk scarves, it’s chiefly known for what many of its avid followers deem the holy grail of outerwear: the Mille Miglia jacket.

Osti’s brainchild, the Mille Miglia made its first appearance in 1988 at the world-famous annual vintage car race of the same name, sponsored that year by C.P. Company, and was soon after adopted by the casuals for its utilitarian look and feel.

For more than 45 years the brand has continued to pioneer its signature hybridization of archival military, work and sportswear models, combining them with intensely researched, cutting-edge, Italian fabric innovation. This fabric innovation has also been heightened by the use of garment dyeing, a technique C.P. Company was the first in the world to develop in the mid-1970s, in which fully-finished garments made from multiple fabrics and fibre are dyed as the final step, producing clothing with unique chromatic richness and tone-on-tone subtlety. C.P. Company is easy-to-wear, feeling like you’ve always owned it from the moment you first try it on, but at the same time distinctively in its details, combining tradition, innovation and performance.


Founded in 1972, C17 is a French brand that gained traction in the 80s and 90s. It became a hit amongst those looking for stylish European style. The brand focused on denim and soon become a key brand amongst the youth such as young football fans across Europe. The brand has been reignited with a focus on wearable clothes with a subtle edge of style.

Daniel Poole

Daniel Poole is the original London streetwear label from the 90s, growing alongside the digital revolution and adorned by popstars, DJs and street-savvy kids globally. The MA-1 bomber jacket is a streetwear classic created in the 50’s, revived by the mods, skinheads, punks and ravers. 60 years later, derivations are to be found in hip stores around the globe. Now the two come together, as the timeless jacket is reconstructed into an innovative collection of bags.

Destroy John Richmond

In the 80s, whilst the International, big gun brands Versace and Calvin Klein were dressing money-happy, rocked-out yuppies ( the kind that wouldn’t look out of place in a Bret Easton Ellis novel) in designer attire, in Britain it was designer John Richmond feeding the younger, style hungry consumer. Although Richmond was acknowledging that on this side of the pond, this type of customer was more street savvy and wanted to channel a rebellious look that would match their record collections. Whilst celebrity endorsement from Madonna, Mick Jagger and even Alice Cooper kept his mainline on the barometer, Richmond was passionate about keeping tabs on his younger customers, the ones well-versed in the club and street culture he wanted his clothes to be a part of.

In 1987, the designer made sure he hit his desired audience and launched Destroy, a diffusion line consisting of t-shirts and jeans that came in at a far more affordable price range compared to his pricey mainline.


For 70 years, Diadora has been writing some of the most exciting pages of sports history. Headquartered in Caerano di San Marco (TV) Italy, it has made performance, quality, research and style the key values for its sporting and lifestyle goods. Diadora was born in 1948 to spark, inspire and give a voice to consumers. Serve them everywhere and anytime in sport, in lifestyle as well as in work through Brands founded on passion, authenticity, cutting-edge design and technological innovations. Today, the brand is present in more than 60 countries across the world and is continuing its expansion thanks to a vast array of products, from footwear to apparel, that is centred on sport performance lines – with a special focus on running, tennis and soccer – and on fashion and style, with the high-end Heritage collection and the fresh and urban Sportswear line.

Branded sportswear was the foundation of the Casual look in the 1980s, with continental labels such as Diadora being highly prized. Celebrity endorsement, particularly by tennis stars such as John McEnroe and Bjorn Borg, helped to further the desirability of these labels. Whilst the wearing of recognisable labels offered a broad sense of Casual identity, the more exclusive or scarce the line of clothing, such as the Diadora Bjorn Borg Elite trainers, the greater the admiration from fellow Casuals. The inherent style and limited supply of Diadora trainers allowed the brand to become a status symbol amongst the casuals and still retains its prestige to this day as an underground favourite within British subcultures.


The Edwin brand is established in Japan by Mr. Tsunemi in 1947. With a strong passion for denim, Mr. Tsunemi is inspired to import them directly from the United States as no denim is manufactured in Japan. At first domestically manufactured denim was available only in Japan. This product was expensive and of inferior quality compared to its American counterparts. Edwin was producing the world’s heaviest ring-spun denim jeans (16oz), featuring the famous three-colour rainbow selvedge, which is still being used today. In the 1970s Edwin became the first company in the world to develop an ‘old wash’, designed to replicate denim which had been worn from its rigid, unwashed state traditionally designed for workwear due to its durability. After 10 years later Edwin invented ‘stone washing’, revolutionising the entire denim industry. A pivotal moment in the evolution of denim manufacturing, influencing, every denim company in existence today.

Presently Edwin is known as a forward-thinking denim brand with Japanese roots, priding itself on continual progression in design and fit, utilising exclusive fabrics and fabrication, whilst maintaining a countercultural outlook and contemporary vision.


Ellesse was formed in 1959 by Leonardo Servadio, an Italian tailor and charismatic personality who founded the brand in Perugia, Italy, who was known for breaking the boundaries between fashion and sport.

The company, Ellesse, was named after Leonardo Servadio’s initials, L and S, ‘elle-esse’.

For Leonardo, the sport was about style, flair and good times enjoyed with friends and this was reflected in his work.

Ellesse was also famous for its half-ball logo design that combined the tips of a pair of skis with a cross-section of a tennis ball and symbolized the brand’s heritage in both skiing and tennis.

The Ellesse brand is often cited as one of the first ever brands to feature their company logo on the outside of the clothes, a move copied by brands worldwide ever since.

Throughout Ellesse’s lengthy survival as one of the world’s first fashionable sportswear brands, it has dressed the ‘who’s who’ of tennis including Anna Kournikova, Tommy Haas, Elina Svitolina, Pat Cash, Feliciano Lopez, Monica Puig and Goran Ivanisevic.

After being heavily involved in the tennis scene, Ellesse then paved its way into fashion with sports & fashion collaborations before being adopted by football casuals culture.

Ellesse was also the official supplier to ten national ski teams, sponsored champion skier Marc Girardelli and Olympic gold medal skier Jean-Luc Cretier.

The brand was also sponsoring the legendary Ferrari F1 team and superstar driver Alain Prost as well as the Italian Soccer Team who won the 1982 World Cup in Spain.

With its roots in the professional sporting world, Ellesse continues to reinvent the concept of fashion sportswear with new product designs.

Ermenegildo Zegna

Ermenegildo Zegna started in Trivero Northern Italy in 1910, with the dream to create the most beautiful fabrics in the world.

Ermenegildo Zegna’s dream was not just about fabric, work and life were defined by his desire to give back. He wanted to make his home town, and the world around, him a better place. He built a road, he built a town, and he gave back by building a community, which is today Oasi Zegna.

Ermenegildo Zegna’s vision was in many ways ahead of his time: to source the best quality natural fibres, directly from their country of origin; to innovate in product and production processes, and to give back to the environment of his suppliers and workers.

Each generation of the family has been involved in consolidating Ermenegildo Zegna’s legacy, opening 1980 its first boutique in Paris. This was followed by shops in London in 1983 and Milan in 1985.

Emporio Armani/Armani Jeans

Emporio Armani was founded in 1975 by Giorgio Armani, fashion’s most influential and celebrated fashion designer from Italy. Armani provides quality, sophisticated and timeless style clothing ranging from luxury garments, apparel, jewellery and aftershaves. The company describes itself as “providing quality, sophistication and style-timeless values with global appeal.”

Giorgio Armani was born in Piacenza, Italy and broke into the fashion industry in the sixties after a brief time in the military service. Giorgio launched his career as a window dresser and in 1964, with an in-depth knowledge of fabric and design, he was taken on as a designer for the men’s clothing company, Hitman.

Within the Armani brand, you are met with several different sub-brands and diffusion brands, which include, Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani (including EA7), AJ. Armani Jeans, Armani Junior, AX and Armani Exchange. These were all introduced throughout the years and with certain collections advertised to a different range of people, each brand has a range of prices and styles. Armani has evolved a lot since the 1970s and will continue to do so. It has recently been announced by the man himself, that two famous menswear lines by Armani will no longer be seen as its separate label but be merged into current lines. Those two brand names are Armani Jeans and Armani Collezioni. This new change will take effect starting with the upcoming fashion season in Spring 2018. Armani is the latest in a string of designers and companies that have streamlined collections, including Ralph Lauren, Burberry, Marc Jacobs, Dolce & Gabbana and Paul Smith.

Engineered Garments

Officially started in 2002, Engineered Garments is dedicated to clothing made in NYC. Engineered Garments designer Daiki Suzuki masterfully blends classic Americana with a certain Japanese aesthetic. Named for a pattern maker’s observation that the clothes carry so much detail, the garments are engineered rather than designed, the line delivers unparalleled craftsmanship and detail-oriented heritage workwear. Engineered Garments clothing is influenced by American sportswear, outdoor clothing and military uniform, and features detailing rarely seen from most other brands today.

Etienne Ozeki

Etienne was born in Africa to a French mother and Japanese father and from an early age accompanied his parents around the globe in their roles as international diplomats and photographers. Etienne was inspired by the constant exposure to new sights and international cultures and this broad influence underlines the whole collection. When Etienne met Farouk in 2000, and the two designers collaborated on their ideas, the Purple Pin design group was formed in 2000.

The current owner Farouk is one of the original partners who, before starting Etienne Ozeki, was responsible for bringing Pepe jeans over to the UK market. He was also one of the original Google investors and his consequent financial success enabled him to form the Purple Pin Group. Together with a dedicated design team based in Japan and Hong Kong, Farouk and his business partner created successful brands such as Alpha Numeric, Mecca, Blue Guru, Denim Artisan and Etienne Ozeki.

Unfortunately, due to creative differences within the Purple Pin design group, problems with design counterfeiting and over-distribution, Farouk and his business partner went their separate ways. However, Farouk and Etienne retained their design partnership. Since then, Farouk has been in semi-retirement bringing up his young family in Spain. After a chance meeting with Dan, Jed and Mark, and seeing their enthusiasm about the brand, they convinced him and Etienne that the timing was perfect to re-launch the brand in Autumn/Winter 2010.

The philosophy behind Etienne Ozeki’s brand has always been to create distinctive and individual pieces that combined Etienne’s design process and his artisan skills with Farouk’s business acumen to create a successful, coherent brand. Creating hand-crafted, high-quality garments utilising the latest technological processes has always been at the heart of the brand.

Denim is a key part of the Etienne Ozeki range: in particular Japanese selvedge denim, which is produced on short looms in very limited quantities, producing a jean of the highest quality with a superior finish. The dyeing processes are also done by hand using the finest natural indigo dyes. Each jean produced is unique in that no two washes are the same. Similarly, the fading and 3D distressed effects are done by hand when the denim is dry thus ensuring individual, unique jeans of the highest quality.

The clothing has the same distinct handwriting as the denim in that the unique sense of Japanese heritage is combined with modern urban styling to create a unique clothing collection.

Current Stockists of the brand in the North West of England.


EVISU was founded in Osaka Japan in 1991 and is named after the Japanese god of prosperity Ebisu. Each pair of Jeans was caringly hand-painted with the famous seagull logo.

EVISU captured the imagination of the detail-obsessed Japanese fashion crowed and spurred a revival of interest in vintage denim which spread around the world. Today EVISU has gained critical acclaim, as one of the ultimate denim must-haves, and is internationally known and embraced by both collectors and hipsters alike. EVISU was initially more a labour of love than a commercial venture and despite phenomenal success, EVISU’s mission to create the highest quality products has remained unchanged. This underlying value defines EVISU’s position as an icon in the history of denim wear. Not only denim, EVISU now provides a wide range of products including menswear, womenswear, t-shirt, shirt, knitwear, underwear and eyewear etc, offering a stylish wardrobe solution from head-to-toe.


Façonnable is a French high-end retailer specializing in tailored men’s and women’s clothing. The company started humbly as a small custom tailor shop that Jean Goldberg opened in 1950 on Rue Paradis in Nice, France. Façonnable, the elegance made in French Riviera.


Farah goes way back. Founded in Texas in 1920 it made workwear, so knows a thing or two about well-constructed, durable clothing. However, Farah was re-born in the UK during the 1970s – such that for half a century now it’s come to be considered quintessentially British. Famous for its slim, sharp, hopsack canvas trousers, Farah played a key part in the style of Mods, Rude Boys, Casuals and the 90s’ indie music scene – each sub-culture making our signature Farah F Tab it’s own.

When you have almost a century of history behind you, it’s all too tempting to get lost in heritage, but while we’re proud of the years behind us, Farah aims to only look to our yesterdays so much as they inform our tomorrows. Farah is all about providing men with the right clothes from which they can confidently create their style. That means each season we consistently offer a thoughtful line-up of both updated classics and trend-led pieces.

Something of a natural wonder fabric, hopsack is a basket weave that’s lightweight and breathable. It’s practical, with strength and natural wrinkle resistance. Its distinctive texture gives it plenty of character too, whether tailored or worn more casually. Farah is all about providing men with the right clothes from which they can confidently create their style. That means each season we consistently offer a thoughtful line-up of both updated classics and trend-led pieces.


International sportswear giant Fila was established in Biella, Italy in 1911, nestled among the foothills of the Italian Alps. A worldwide leader in sporting and lifestyle shoes and apparel, Fila champions its heritage Italian design DNA while simultaneously pushing the boundaries of modern performance wear.

Fila gained global attention for its instantly recognisable tennis apparel in the 1970s and has since expanded their design portfolio to include sporting apparel across a wide range of codes including golf, training, running and compression wear. While its technical processes are at the forefront of sporting design, the brand remains true to its time-honoured European aesthetic and outfits professional artists and athletes from around the world.

Introduced to complement the main collections, Fila Black Line calls on the brand’s nostalgic catalogues from the 1980s and ‘90s. The capsule cleverly integrates the slouchy, oversized street-led designs of the ‘90s with the figure-hugging fits of the ‘80s to create a range for men and women that feels anachronistic yet inherently modern.

Fila delivers the perfect cross-section of sport and street. Fila signature t-shirts fuse all the comfort and function you have come to expect from the brand, while a selection of sweatshirts, sports tops and performance jackets bring an extra dimension to your everyday rotation. Whether you’re on the court, at the gym or hitting the streets, Fila has you covered.


Fjällräven was born out of one man’s vision: a vision to make nature accessible to more people. Åke Nordin was born in Örnsköldsvik, on Sweden’s High Coast, in 1936. Combining rolling hills, deep forests and sheltered coastline it was the perfect playground for a young, curious Åke. And it was on one of his many adventures that the seed for Fjällräven was planted, deep in Åke’s mind. The idea arose out of necessity: to create a backpack that swallowed up gear, but sat comfortably on his back. Åke knew there must be a way. With his mother’s sewing machine and his father’s tools, Åke created a wooden-framed backpack in his basement. And with it, the seed was sewn. 10 years later, in 1960, in that same basement, Åke founded Fjällräven and launched his first product for sale. Guess what it was? Yep, a backpack; this time with an aluminium frame. During the 1960s and 70s, fuelled by Åke’s stubborn belief that there must always be a way – a practical solution –the Fjällräven product range expanded significantly, with tents, sleeping bags, jackets and trousers. The Greenland Jacket, the Expedition Down Jacket and the Kånken backpack proved to be defining products. Virtually every other Swede, from avid trekkers to enthusiastic nature lovers, wore and trusted Fjällräven.

Fjällräven is a relative newcomer to the football scene, where its appearance as a brand in the nineties started to gain in popularity. By the noughties, the Greenland Jacket was spotted regularly. Other highlight jackets are the Telemark, Nordli, Montt and Amazon.


Fracap is a family-run brand that was established in 1848 by two brothers, Alfredo and Giovanni Cappello and to this day, the skilled craftspeople handcraft all boots from the original factory in Monteroni, Italy. Fracap boots are constructed with premium leathers, Vibram soles, hiking laces and embossed branding. The Italian brand has come through with a stunning collection just in time for the cold weather, but trust us these boots will last way beyond one winter.

Fred Perry

Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style.

In 1952, he founded the Fred Perry brand, designing his first Pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures.

The Fred Perry logo is a laurel wreath, which was the original Wimbledon logo. The Wimbledon tennis club has very strict dress rules that state all players must wear white clothes. This very traditional rule continues even now and is one reason why the first Fred Perry tennis shirts were only produced in white.

Later on in the 1950s the demand for the Fred Perry polo increased, and more colours became available – being popular with sportsmen and non-sportspeople alike. Since then the Fred Perry brand has continued to increase, now stocking polo shirts, footwear, jackets and other clothing.

Fred Perry has been a firm and true part of many British subcultures since the 1960s including the football casuals scene, and with their iconic tipped polo shirts becoming a true football terrace staple, football fans across the world will recognise the brand for its high quality and longstanding heritage. The Fred Perry classic polo shirt is a cornerstone piece of the football casuals look, with many wearing the colours to represent their chosen team. An iconic piece of British fashion both on and off of the terraces, this versatile piece is crafted from soft cotton pique for a lightweight yet luxurious finish perfect for the everyday.


Since 1973, Gabicci has played a huge part in music and youth culture, proudly worn by the likes of the Specials and Bob Marley, and more recently Labritnth and Maverick Sabre to name just a few.

The definitive Gabicci look incorporates Italian-inspired styling with an air of authority and class, brought to the UK by Gabicci founders Jack Sofier and Alex Pyser after a brief vacation in the Italian seaside town of Gabicci Mare.

Attention to detail and originality are always at the forefront of every collection, unique fabrics, buttons and linings, not to mention the heavy gold ‘G’ that remains such an iconic symbol. This soulful look is as strong as ever today, with a new generation seeking out heritage brands to fulfil revival trends. Following in the footsteps of the Mods, Rude Boys, Suede Heads, Rasta’s, Northern Soul and Acid Jazz boys, demand for the brand is at an all-time high.


As a young man working on Savile Row during the 1960s, Jeremy Hackett became fascinated by the quintessential British attire of the early 20th-century gentleman. By 1983, he had opened his first store selling second-hand clothes on King’s Road, Chelsea. It was here that he began creating his garments by merging traditional styles with modern cuts, perfect for those seeking Savile Row style – without the associated cost.

Jeremy Hackett: “I started by scouring the flea markets in Portobello, buying unique pieces of English clothing. I opened up a tiny store in a residential area and the success was instantaneous. People lined up to see what I had bought that day and it was incredible. It also didn’t look like a second-hand store, but a very clean, beautiful gentleman’s boutique. The time came when I couldn’t meet the demands of all of our customers, so I opened a store next door and manufactured new pieces that emulated the classic designs. That’s how Hackett London was born.”

Hackett is also proud to have partnered with many like-minded brands, all of whom share the same ethos, quality and tradition as we do, such as British Army Polo, Henley Royal Regatta and Aston Martin.

From the mid-1990s Hackett found great favour on London football terraces. The red-on-white St George’s cross of its knitwear range and the pastel colours of its polo shirts joined Ralph Lauren, Lacoste, Reebok, Burberry, Timberland, Armani, Versace and Stone Island as a label choice for a new generation of football casuals.


Halti is a Finnish outdoor brand with over 40 years of experience. People are seeking new waves to balance their busy and stressful lives. Halti exists to help people find their peak moments – to experience the balance, calmness and harmony that come with connecting to the natural world.

Halti’s cultural values of simplicity and balance. These values are an essential part of the desire to create harmony in function, look and feel that lead to simple beauty, ease of use and durability that culminates in a timeless design. Halti draws inspiration from nature, from the simple use of raw materials to the colours and patterns that we experience in our natural surroundings.

Henri Lloyd

Henri-Lloyd is the original British sailing brand, founded in Manchester, England by Henri Strzelecki MBE. Since 1963, Henri Lloyd has continued to push the boundaries of style and technical innovation establishing itself over the last five decades with a formidable global reputation for designing and producing quality premium sailing and lifestyle clothing.


Holubar is one of the original American outdoor clothing manufacturers that’s been making dependable gear for nearly three-quarters of a century. Founded by husband and wife duo Roy and Alice Holubar in Boulder, Colorado, they pioneered new materials and manufacturing techniques like 60/40 fabric and sandwich padding, which made garments dry faster, and were one of the first to work with nylon and down.

Hugo Boss

Hugo Boss AG, often styled as BOSS, is a German luxury fashion house headquartered in Metzingen. It was founded in 1924 by Hugo Boss and originally produced general-purpose clothing. With the rise of the Nazi Party in the 1930s, Boss began to produce and sell Nazi uniforms. Boss would eventually supply the wartime German government with uniforms for organizations such as the Hitler Youth and Waffen-SS, resulting in a large boost in sales. After World War II and the founder’s death in 1948, Hugo Boss started to turn its focus from uniforms to men’s suits. The company went public in 1988 and introduced a fragrance line that same year, added men’s and women’s wear diffusion lines in 1997, a full women’s collection in 2000, as well as children’s clothing in 2006–2007 and has since evolved into a major global fashion house.


In 1956 a faulty stock of socks was manufactured by Maglificio Calzaturificio Torinese (MCT), a company established by Abramo Vitale in 1916. In 1968 Kappa further evolved following the events unfolding at the time that would change history – 23-yr-old Maurizio Vitale, the founder’s great-grandson and newly-appointed managing director, saw John Lennon interviewed on TV, wearing a military shirt belonging to a casualty of the Vietnam war. Thus, he had an intuition destined to conquer a market eager for casual and unisex clothes: Maurizio Vitale had thousands of unsold T-shirts, that were lying in warehouses, dyed green and customized with military stars and insignia. It was the birth of the Robe di Kappa brand – as the new products were called – which reached a vast target of young consumers and entered the collective imagination with the creation of the “Omini” logo – the silhouette of a young couple sitting back to back, emphasizing how the polo shirt, the new brand’s iconic item, is for both men and women.

The 70s brought new changes in the taste of young consumers. Marco Boglione – MCT’s young sales and marketing director – picked up on the demand for technical sportswear and convinced Maurizio Vitale to establish a dedicated department, Robe di Kappa Sport, renamed a few years later simply as Kappa. Over the following decade, the Kappa brand established itself as the quintessential sports brand – in 1979 it was the technical sponsor of Juventus F.C. and it kitted the athletes of the national US Track and Field team at the Los Angeles Olympic Games in 1984, and in Seul in 1988.

Seven years after Maurizio Vitale’s premature death MCT went bankrupt. It was 1994, in the meantime Marco Boglione had become an entrepreneur and his company, Football Sport Merchandise, purchased MCT. Boglione relaunched the Kappa, Robe di Kappa and Jesus Jeans brands thanks to a new, totally web-integrated business model and changed the company’s name to BasicNet. Following the in-depth restructuring, Kappa’s relaunch in the second half of the 90s was a fundamental step in the brand’s evolution: Sportswear had become part of the youth’s everyday look, and the 222 “banda” tracksuit – the first featuring a vertical repetition of the logo, inspired by US athlete’s outfits – became the brand’s icon, achieving maximum popularity, especially in the UK, also thanks to the influence of Britpop, with Mel C (Spice Girls), Oasis and Damon Albarn (Blur), who wore Kappa on the tracks as well as on stage conquering an entire generation.

The 80s Casuals sub-culture brought Kappa Clothing to British shores. Kappa track tops and t-shirts became essential football casualwear and the famous Kappa logo, known as ‘The Omini’ (back-to-back seated figures) became a badge of pride on the terraces.

From sports gear to urban style: in 2016 – exactly 60 years after the brand’s creation – Kappa is back on the world’s street style scene thanks to its iconic products that caught the attention of international stylists and designers, spawning important collaborations with Marcelo Burlon and Faith Connexion, leading to a collection by Russian designer and photographer Gosha Rubchinskiy, whose collections, inspired by post-USSR youth culture are produced by Comme des Garçons, who included Kappa in their Pitti show. Currently the “Omini”, are part of the “youth culture” influenced by Selena Gomez, Lewis Hamilton, and Kyle Jenner, just to name a few, who choose to wear Kappa thus inspiring millions of followers, and once more bringing the brand in the limelight of a new contemporary aesthetics.


It was in Finland in 1916—over 100 years ago today—that Ab Sportartiklar Oy started building sports products from locally-sourced birch. He made javalines, skis, and discusses. He also made track spikes that gained rapid worldwide recognition. They were crafted exceptionally well, and a handful of Olympians wore them over the next decade. His company was named Karhu (Finnish for the word “bear”), and it quickly became a household name, a gold standard for superior footwear.

Indeed, for the next several decades, the company stayed on the leading edge of the running industry. First, in the 70s, they developed the “Air Cushion” midsole (they sold over a million pairs of air-cushioned shoes). Then it was the forward-propelling Fulcrum technology in the 80s, followed by Ortix in the 90s, a system designed to help stabilize pronation.

And yet, despite such forward-thinking, the company slowly lost its reach somewhere in the 80s. While big shoe brands outsourced production to Asia, Karhu kept hand-making their products in Finland. While sure, they managed to maintain their authentic roots that way; they struggled to keep up with a fast-moving global economy. Until today. Today, Karhu is making a major comeback.

Katharine Hamnett

Katharine Hamnett is one of the pioneers of modern British fashion. She invented the much-copied slogan t-shirt, was the first to use distressed denim, and championed organic cotton long before many were aware of the damage that conventional production causes to the environment. Katharine Hamnett, especially so in the 1980s, influenced both British popular culture and politics through the strength of her work.

Katharine Hamnett is most famous for the invention of the slogan t-shirt. By printing political messages in large block type onto simple t-shirts Katharine Hamnett created a sensation in the 1980s. These t-shirts were designed to be easily copied so that as many people as possible would see her messages. The most famous of Katharine Hamnett’s slogan t-shirts were the CHOOSE LIFE version worn by George Michael and Andrew Ridgeley of the band Wham!


In 1970, Daniel Raufast, inspired by the revolutionary spirit of Parisian students – and, according to legend, a poster for the musical Hair – creates the first Kickers boot. This radical new style of footwear is made of nubuck leather but ‘born from denim’, paying homage to the favoured material of the freewheeling peace-and-love generation. Its unique features – contrast triple stitching, engraved eyelets, the logo ‘hot-branded’ on the back of the shoe, and of course the Kickers ‘fleurette’ – remain classic emblems of the brand to this day.

In 1975, the Kick Hi, which becomes Kickers’ most popular design, is launched as the first UK store opens on King’s Road. Famous fans – including Roger Daltrey, Elton John and David Bowie – help Kickers secure its place in rock ’n’ roll history.


In 1965 Paris, the rain is plummeting from the heavy, dark clouds and ricocheting off the saturated pavement. A young man by the name of Leon Claude Duhamel is spectating from the dry confines of a café as disgruntled Parisians rush by in wet clothes. Suddenly it hits him like a flash flood during an English summer – lightweight, nylon pac-a-macs! And just like that, K-Way was born.

The original, ultra-lightweight and fully packable jacket, K-Way is just the thing for every unpredictable British season.

Parisian design for a British climate.


Lacoste is a lifestyle brand, born of the inventiveness of a tennis champion, René Lacoste, who created the first polo shirt ever, initially for himself and his friends, to be both relaxed and elegant on and off the tennis courts.

Nicknamed the Crocodile by the press in the late 1920s when he was a multiple Grand Slam tennis champion, René Lacoste had the animal embroidered on the blazer he wore on court, before making it the logo of his famous polo shirt.


Lambretta Clothing was founded in 1997, taking inspiration from the Mod Scene in Britain during the 1960s, and of course, the world-famous Lambretta scooter. Whilst our key influences hail from that era, we are always moving with the times and keeping up with what’s happening on the street, covering a wide spectrum of styles and supporting British subcultures.


Throughout the 70s and 80s, Lee built its reputation through word-of-mouth, creating an iconic brand through the adoption by subcultures such as the Sharpies and Skins who fused a love of punk, rock and hedonistic rebellion with denim style.

In the 90s Lee continued to push boundaries constantly developing innovation and firmly establishing a place amongst whatever new trends were fuelling the latest in pop culture.

Left Hand

In the early 1990’s Massimo Osti left Sportswear Company, the mother enterprise of Stone Island, Boneville and C.P Company. He then started his brands, like Left Hand, Massimo Osti Production and ST.95. Once again, he launched textile innovation and some of them had military connotations like the Thermojoint for instance which was nuclear radiation resistant.

Left Hand did become popular within the football casual culture but never became as prevalent as other labels such as Stone Island and CP Company; this is due partly to the branding being a lot more discreet with no large compass badge or a set of goggles, the cost of the garments and it not being readily available as a lot of shops didn’t stock it.


The Levi’s brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss& Co. In 1873, Levi’s jeans have become the most recognizable and imitated clothing in the world –capturing the imagination and loyalty of people for generations. Today, Levi’s brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry.

Lyle & Scott

Lyle and Scott was founded in 1874 as a knitwear company in Hawick, Scotland. Created by William Lyle and Walter Scott, they aimed to create high-quality underwear for Victorian Britain. They quickly progressed to knitted outerwear, supplying jumpers, polos and cardigans to the everyday man.

As Lyle and Scott grew, they formed collaborations with many famous designer brands. Their first came in 1954 with Dior, which was followed rapidly by links with brands like Chanel, Yves Saint Laurent and Michael Kors.

In the 1960s Lyle and Scott became a famous golf brand, supplying kits to golfers like Gary Player and Tony Jacklin. The link with golf solidified their logo, the eagle; a golfing term for achieving two shots under par. Lyle and Scott continues to produce a golf range today, focusing on fusing athletic performance with technical features.

Lyle & Scott is of the biggest brands seen on the terraces both at the height of the football casuals scene and today has to be Lyle & Scott. Instantly recognisable by the golden eagle motif, Lyle & Scott’s collection of relaxed sportswear-inspired menswear pieces and signature V-neck jumpers were a perfect fit for football fans and casuals lovers alike. Thanks to their bold colourful designs and signature casuals styling, Lyle & Scott has become a mainstay of terrace fashion, allowing fans to make a fashion statement in the stands and turn some heads.


Established in Valencia in 1962, Lois jeans are still made in Spain. The first European jeans brand, Lois valued innovative more than the traditional American denim brands. Lois started by creating denim workwear from fabric woven on their looms but soon evolved into a fashion jeans brand. The youth movement of the 70s saw Lois jeans rise in popularity. Worn by sportsmen Johan Cruyff and Bjorn Borg, Lois grew into a leading denim brand. In the 1980s, football ‘casuals’ adopted Lois clothing, such as the popular Lois Tejana jacket. To achieve that 80s casuals, look wear Lois jumbo cords, with retro trainers and a t-shirt featuring the Lois bull logo.

These days Lois clothing has rejected seasonal whims, creating retro-inspired men’s jeans, cords and jackets that can be worn all year round. If you’re a fan of retro styling and great fit, you’ll love Lois clothing.

Lois Cords became a signature style for the original casual movement with the early casuals adopting the style with expensive Italian sportswear and trainers from the continent. Opting for a straighter leg as oppose to the out-of-date big flared look of the 70s, the casuals arguably gave the brand the name it still holds today. If the casual footwear department had its Trim Trabbs and Forest Hills, the trouser department was all about Lois Cords.


Vihtori Luhtanen decided to start his own company in 1907. His wife designed and sewed whilst Vihtori was responsible for the sales. In the early 1910s, Vihtori Luhtanen employed two seamstresses and this was the first step towards creating his sewing workshop.

The construction of the first industrial sewing workshop was completed in 1928 at the old business location close to the railway station in Lahti. 1944 Vihtori’s son Jaakko Luhtanen became the managing director of the company. The war years were difficult for the company, and the years immediately after the war were not easy either as there was a constant shortage of textile materials.

By the 1950s supply and competition had returned to normal. The range of products was retrieved and more emphasis was placed on leisure wear. In the 1960’s Luhta had a huge success as a brand name in Finland and it offered a pioneering collection. New distribution channels were developed. Luhta penetrated the international markets in the early 1970s. In the early 1980s, Luhta sales continued to grow, both in Finland and across the Continent. Luhta’s unique design was just right for the fashion trends of the day. In the 1990s Luhta had become a group of companies and its name was changed to L-Fashion Group.

Luke 1977

Since its humble beginnings in the West Midlands in 2001 LUKE has developed into a leading contemporary menswear brand with a following stretching far and wide. Having grown with the support of key independent menswear boutiques the brand has evolved organically keeping all of its values, which sets it apart.

LUKE is a practical interpretation of contemporary menswear and has all the components of the modern lad, a gentleman, a working-class hero and a bit of a rogue. The brand draws strong influences from the tough elements of its native Birmingham. Foundry worker meets fashionista, Luke’s taste envelopes all. Luke’s ethos is to put a fashionable twist on any men’s garment but without over-designing to retain a cool masculine look. The brand offers an exclusive look for an inclusive country, the United Kingdom of Luke.

Luke Roper started life in Walsall Wood in the West Midlands, the son of a talented Dressmaker mother and hard-working father, 12 he found he had a talent for football and sewing machines, and by 15 he was making one-off shirts for his friends, he soon became a local legend, with lads from all over the area ordering his unique designs and creations; then hitting the clubs of the Wild West Midlands decked out in Luke’s original specially crafted pieces.


MA.STRUM exists at the intersection of fashion and function, a brand dedicated to the pursuit of textile innovation & utilitarian design.

MA.STRUM began in late 2008 as a partnership with the Massimo Osti Archive and would later become, and today remains, proudly independent.

Designs are realised as the product of an extensive research and development process, one that addresses how the wearer engages with and is protected by their garment.

While each collection boasts a variety of influences, MA.STRUM does draw most significantly from the worlds of sportswear, performance clothing & military design.

Now under the stewardship of owner & CEO John Sharp, the brand is headquartered in Essex, England.


Maharishi was founded in 1994 by Hardy Blechman with the great vision to create environmentally sound, fair-trade produced, long-lasting, high-quality, utilitarian clothing. The collections have always included strong natural fibre hemp as well as organic cotton and upcycled military clothing. maharishi remains a privately owned company and maintains a strong ethos of respect for nature while utilising the latest technology.

Marco O’Polo

MARC O’POLO is a premium brand looking back upon a long history. A small company founded in Stockholm in 1967. MARC O‘POLO is based on an idea that, in 1967, ran counter to the spirit of the time. The founders were convinced that natural materials such as cotton, linen and silk made for better products. Their attitude – to bring their ideas forward, and to value individual personalities – is deeply rooted in our corporate culture and philosophy. The brand MARC O’POLO is the epitome of contemporary Modern Casual Wear, and this is reflected in the high brand awareness in the core markets and positive associations with its products. As a Premium Modern Casual brand, it has the highest standards concerning the quality of its products, materials and designs as well as their implementation. The same applies to our communication and service. This vision describes our general and strategic goal-setting and constantly drives us forward. For these reasons, MARC O‘POLO places the utmost importance on modern infrastructure, technical innovations and a healthy working environment.

Marks & Spencer

Marks & Spencer started in 1884 as a stall in an open market in Leeds, Yorkshire. Then known as Marks’ Penny Bazaar, it was the household goods, haberdashery, toy, and sheet-music business of Michael Marks, a Jewish refugee from Poland. His sign read “Don’t ask the price—it’s a penny.” In 1894 he took Thomas Spencer as a business partner. Marks’ son Simon transformed the business from several outdoor stalls in various markets in northern England to several indoor shops, and he launched the company’s St. Michael brand name—a popular label for decades.

Marshall Artist

For almost two decades, Marshall Artist has been maintaining its position as one of the world’s most esteemed product-led fashion brands with a distinctive British legacy.

Garment quality is the cornerstone of Marshall Artist, with firm foundations in technical jackets & overshirts, bold colours and innovative dying techniques. Each new season presents progressive fashion concepts that deliver to an ever-evolving youth culture.

With its headquarters now in Manchester and under new ownership since 2015, Neil Maloney (MA Creative Director since 2009) and Ed Quiligotti (former JD Sports Product Director) have successfully repositioned Marshall Artist to capture a new emerging street casual audience.

Mathori London

In the summer of 2007, a new label with a clear idea was born: “We do not intend to serve the mass market with our collections; ML wants to be rather exceptional, more personal, and very precious to their owners. You should know that our artistic concept aims at doing more than simply producing stylish clothes!”

Mathori London (ML) collaborates with UK-based fashion designers and contemporary artists from around the globe. They are invited to pursue Mathori London’s visions by creating collections of menswear that bring together the finest garments and a wide range of accessories, manufactured with some of the best traditional fabrics such as cashmere, mohair, silk and wool, combined to produce a contemporary, smart, casual and urban look.

Drawing its main inspiration from clothing typically associated with forms of cultural resistance that may be regarded as anti-social and subversive, the philosophy of Mathori London is highly distinctive in its revision of clothing. ML’s wears are supposed to be understood as an autonomous rule of life, yet fulfilling subjective desires of fashion-conscious men and enhancing their appearance. The label is not interested in promoting the “what-law-did-I-break-now” kind of social behaviour but points to something which the French bohemian poet Arthur Rimbaud might have meant by saying: “I steeled myself against justice.” (A Season In Hell, 1873).


New Zealand menswear brand est. in 1993.


Martin Michaeli’s Mephisto Shoe Company was born in France in 1965. The moccasin was first off, the assembly line and was distributed in Germany, Belgium, Austria, and Switzerland, before spreading throughout Europe.

Today, Mephisto is an internationally respected name in the footwear industry. It was always a shoe that an older person might buy to become safer when moving about. Today, Mephisto shoes appeal to all ages. It still assists with stability, mobility, durability, comfort and style.

80% of the Mephisto production is exported from France.

Merc London

Founded by Javid Alavi in London in 1967, and with a presence on Carnaby Street, Merc Clothing aimed to fill a demand for a specific look in 1960s England.

Merc Clothing is a United Kingdom-based clothing company which specialises in the production of shirts, trousers, suits, parkas, Harrington jackets, shoes and accessories for men and women (primarily focusing on the former). Although the brand originally focused on the mod and skinhead styles, they have adapted to target a wider clientele. They also carry a more casual range of jeans and T-shirts. The brand occasionally incorporates the Royal Air Force roundel (sometimes called the mod target) in its designs. Merc Clothing is a privately owned company.

Michiko Koshino

Born and raised in Japan, Michiko’s love of fashion began at a young age. After studying fashion design in her hometown of Osaka, she moved to London in the mid 1970s, determined to make her mark on the fashion world.

Michiko Koshino’s impact on the fashion industry cannot be understated. Her innovative designs and unique approach to fashion have made her a beloved figure in London’s fashion community and beyond. As one of the many talented Japanese designers who made their way to Europe in the late 1970s, Michiko quickly made a name for herself with her boundary-pushing designs.

Michiko’s designs quickly became associated with the vibrant London club scene of the late 1980s. Her distinctive style and bold use of materials and silhouettes made her a favorite of many notable figures, including fashion designer Stella McCartney, musician David Bowie, and DJ Moby. Michiko’s designs transcended fashion trends and became synonymous with a whole generation.

As a pattern-cutter, Michiko has a deep understanding of the interplay between materials, silhouettes, and quality. Her meticulous attention to detail and craftsmanship have earned her a reputation as a master of her craft. She has consistently pushed the boundaries of what is possible with fashion, and her designs have often been ahead of their time.

One of Michiko’s most iconic creations is her inflatable coats. These unique pieces are instantly recognizable and have become a staple of her label. Michiko’s inflatable coats are not only eye-catching but also functional, with their ability to keep the wearer warm and dry in even the most inclement weather.

In addition to her inflatable coats, Michiko’s denim pieces are also highly regarded. Her use of innovative washes and treatments, combined with her unique approach to denim silhouettes, has made her denim pieces highly sought after by fashion aficionados.

Despite her many successes, Michiko remains committed to pushing the boundaries of fashion and exploring new ways of expressing herself through her designs. Her atelier continues to produce collections that are both innovative and commercially successful, demonstrating that Michiko’s unique approach to fashion has a broad appeal.

Michiko Koshino’s influence on the fashion industry extends far beyond her designs. Her approach to fashion has inspired countless designers and creatives, and her legacy as one of the most influential designers of her generation is secure. As she continues to innovate and push the boundaries of what is possible with fashion, it is clear that Michiko Koshino’s impact on the industry will be felt for many years to come..


Established in 1952, Moncler’s quintessential quilted Jacket has remained the choice of the world’s most demanding athletes and great explorers whilst scaling the epic peaks of Karakorum & Makalù. It has infatuated the stars of cinema, the rich, famous, and jet set – from Jackie Kennedy to Madonna.

Today, as throughout its history, Moncler garments maintain a sense of style that is both personal and liberating – a style beyond the realm of transient fashion.

An ideal blend of traditional and contemporary. Equally at home in the city as in the mountains, Moncler remains faithful to its beliefs, and to its customers.

One of the first real subcultures to take the Moncler brand to heart was the Paninaro movement. The Paninaro were a group of Milanese middle- and upper-class youths known for riding mopeds around the centre of Milan from café to café. They’d wear Stone Island and CP Company alongside brands like Moncler and Versace. These looks were exported to the UK, often brought back by travelling football fans who’d visited Milan for European matches. And the legacy lasts through to today – all these brands are now heavily associated with football casual culture.


The brand was created in 1983 by the late Franco Moschino (1950–1994). Moschino and his fashion label became famous for his innovative, colourful – sometimes eccentric – designs, his love of fairies, his criticisms of the fashion industry and his social awareness campaigns in the early 1990s. After Moschino’s death, Rossella Jardini, his former assistant, became the creative director. The brand has been part of the Aeffe fashion group since 1999.

Naf Naf

Naf Naf is a French clothing brand. Founded in France in 1973 by the brothers Gérard and Patrick Pariente. The brand is known for its predominantly vibrant and cheerful colours.


An Italian brand, with a sort-of-Finnish name, and a Norwegian flag as its logo, from the very beginning Napapijri thrived on intersectionality: defying labels, transcending boxes, and pursuing the unexpected journey into nature and creativity.

Napapijri was born in 1987 in the shadow of Europe’s highest peak, Mont Blanc, where an Italian manufacturer of travel bags gave outdoor apparel a new meaning by combining innovative materials and close attention to style. Inspired by the sophistication of great expeditions of the last century and the intrepid explorers who transformed their lives into unique journeys. Their first product, the iconic Bering Bag, encapsulated this in a little more than 60cm of length, becoming an instant staple.

The evolution of the brand into a strong presence in the world of premium leisure wear has been filtered through the creation of a set of items that have successfully rendered our philosophy wearable. Inspired by our connection to the extreme landscapes of the poles, we let Northern wisdom inspire the creation of two of our most iconic products by transforming the anorak into a familiar sight in the urban landscape: Skidoo, and Rainforest.

Every campaign, every item is pieced together by a narrative that looks forward to what is coming next. Secure in our past, we proceed into the future with optimism, looking forward to unlocking new possibilities, new shapes and technologies.

New Balance

New Balance was founded as New Balance Arch Support Company in 1906 by William J. Riley. An Irish immigrant, Riley resided in Boston, Massachusetts. It is believed that Riley was inspired to produce his first product after watching chickens strut around his backyard. Fascinated by how the chickens balanced so perfectly on their three-pronged feet, Riley designed a flexible arch support with three support points.

In 1927, Riley hired a salesman named Arthur Hall, who eventually became a partner in New Balance Arch Support Company in 1934. At this point, New Balance was yet to produce a sneaker, and Hall focused his business on selling arch supports to workers whose jobs required them to stand up for long periods of time. In 1972 New Balance was purchased by the brand’s current chairman, Jim Davis, who steered the brand to become one of the largest sneaker brands in the world.

In 1976, New Balance launched the 320, the first New Balance sneaker to feature the now-famous ‘N‘ logo. An archetypal runner made up of nylon and suede, sales of the 320 rocketed when the sneaker was voted as the number one running shoe on the market by Runner’s World magazine.

By the 80s, New Balance had a globally successful range of products that now included walking shoes and clothing such as Gore-Tex running jackets. In 1988, New Balance released perhaps their most famous sneaker, the 574. Initially designed as a technical running shoe to offer a high level of comfort and stability, the 574 became a popular sneaker off of the running track.

The UK-based football casuals are style-tribe who have had a longstanding affinity with New Balance. The brand was an alternative to the hegemony of Adidas footwear on football terraces in the 90s, often worn by those who prided themselves in sartorial one-upmanship a little more than bashing skulls. This has continued pretty much up until the present day, and in the mid-to-late aughts, New Balance found a further niche within this niche, as men’s fashion shifted towards what many dubbed ‘heritage’. Suddenly, people began to care about the provenance of their clothes, and how they were made, and New Balance – which still produces large quantities of its sneakers in the UK – found itself perfectly positioned. Many semi-retired casuals – in search of a slightly more demure choice of footwear to lairy suede reissues – once again turned to the brand. The 2010 release of New Balance’s ‘Pub Pack’, (complete with its own beer mat) was perhaps a nod to this. Other not dedicated but also very popular models among football casuals are 574, 410 and 576.

Nicholas Deakins

Craig Nicholas Tate, whilst studying for a BA Honours in Fashion and Textile in London established Nicholas Deakins in 1991. An initial collection of only four styles was then made in England by W. J Brookes to exploit a niche in the market, and the brand quickly became a favourite of the clubs and terraces, earning a loyal and dedicated fashion-savvy following.

Over the past twenty-five years, there has been further progression into key trends, whilst retaining core ideals and desirability. An unparalleled reputation has been based on innovative and original design, as well as quality manufacture. This admirable reputation strives to maintain a loyal and dedicated following that has seen Nicholas Deakins grow into a global phenomenon, whilst retaining its roots and a dedicated flagship store situated in Leeds in England.

Craig Nicholas Tate, who remains the dedicated managing and design director, has moulded the brand into several reputable, quality collections, which encompass various designs and accomplish a leading light in the world of men’s footwear and clothing. Labels include; Nicholas Deakins Green Label, Clothing and Footwear, and Deakins and Deakins Kids.

Nigel Cabourn

Hailed as a cult British designer, Nigel Cabourn has worked in the industry for over forty years producing collections, which are not influenced by ‘fashion’ trends but driven by inspirational stories of real people in history and vintage military, outdoor and work wear pieces.

Nigel Cabourn opened his first standalone UK and European flagship store in London in 2014. Taking residence on 28 Henrietta Street, in the heart of Covent Garden, Nigel Cabourn brings his retail concept, The Army Gym, to the capital from Japan where there are currently six stores across the country. It offers the Nigel Cabourn Authentic collection, made in the UK, Japanese lines and Women’s styles alongside a selection of collaborations.


Nike has been a part of the casual scene since something like 1981. First, your tennis/white leather trainers were very big in the sportswear stage like Nike Bruin and the infamous Nike Wimbledon (ESP in London). Later on, when football casuals moved into wearing more subtle designer gear, lads preferred running trainers with things like Nike Elite, Nike Internationalist and the rare Nike Omega Flame being popular. Nike Vortex are pretty popular nowadays as are Nike Montreal’s, even the classic clean vintage versions of the Nike Air Max are making a comeback due to the popularity of various versions of New Balance Trainers from this time period.

Norse Projects

Norse Projects is a clothing brand based in Copenhagen, Denmark. The company designs and develops seasonal collections of men’s and womenswear, blending influences from streetwear and classical workwear with high-end fashion. The creative director of the company is Tobia Sloth.

Norse Projects was founded by Tobia Sloth, Anton Juul and Mikkel Grønnebæk as a retail streetwear shop and art gallery in 2004. The company launched its own line of menswear in 2009. In 2013, Norse Projects topped a list of the 15 best Scandinavian men’s wear brands by Complex.


Norrona started out life back in 1929 when Jorgen Jorgensen started making simple products like canvas bags, leather straps and cotton clothing. Jorgensen had always been an outdoor enthusiast and had a passion for durable clothing and equipment.

Over the years the Norrona brand developed always offering functional, quality products and now over 80 years later is still going strong and is seen as a first-class outdoor clothing brand.

Norrona is historically an outdoor clothing brand some of the forward-thinking trendy lads who favour the anorak style jackets and obscure labels have picked up on the brand and a Norrona jacket is now seen on a Saturday afternoon at the match.

North Sails

North Sails was founded in 1957 by Lowell North, an American sailor and Olympic Gold Medalist. North was an engineer as well, one who methodically focused on building sails that were faster than any competitors. Year after year, Lowell North and his team pioneered new innovative technologies that conquered wind and water. Explored the Ocean. And won races.

Today Lowell North’s inspiration lives on in North Sails apparel as well, as it is designed and developed so that our customers can focus on what’s important for them – taking on the sea or just navigating modern life.


Founded in Gothenburg in 2001, the Swedish denim company has been recognized for their work with sustainability, both environmental and social. With a denim selection made from 100% organic cotton and transparent production, Nudie Jeans Co is on the fore-edge and has taken a prominent role in the industry’s work for a more sustainable existence.

Ocean Pacific

It all began in 1972 when Jim Jenks decided to create clothing that met the demands for surfers in and out of the water. It was then that Ocean Pacific, which was previously a surfboard brand, became the first company to translate the West Coast culture into a lifestyle brand. Ocean Pacific quickly dominated not only the West Coast surf scene, but also the worldwide market with pieces like its famous corduroy shorts that became a wardrobe staple for surfers and non-surfers alike. The cult classics that Ocean Pacific created resonated with men and women of all ages, igniting a passion for casual-yet-unique styles that could be worn on and off the beach. The colorful, sunshine-ready clothes fused fashion, sports, music and beach culture, sparking an evolution and redefining bold, personal style.

One True Saxon

One True Saxon was set up by three normal guys who had a passion for quality menswear and wanted to create their own fashion label after leaving Paul Smith. It was launched in 1987 and is a pure British brand aimed at ‘the lads’ to provide simple, yet stylish menswear.

Originating in Nottingham with only a few stockists, they began to concentrate on slogan t-shirts and uniquely cut denim. Within a few months the brand had a more demanding place in the market highlighting the excellent design and quality of all their products.

Sadly, OTS is closed down now.

Onitsuka Tiger

In 1949, Kihachiro Onitsuka created the first ASICS shoe in his living room in Kobe Japan, under the Onitsuka Tiger name. Onitsuka Tiger, the forerunner of ASICS, was born in 1949.

The brand began with Kichachiro Onitsuka’s commitment to promote youth health through sport and since then, the Onitsuka Tiger stripes have become synonymous with premium performance in sport. The legend lives on today as a lifestyle brand in the fusion of Japanese heritage and modern flair.

With designs ranging from updated classic silhouettes to new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel, and accessories.

Original Penguin

In 1955, an ambitious salesman named Abbot Pederson traveled to NYC on a sales trip for the Munsingwear brand. With time to kill before a flight home, he decided to pop into a local bar for a few whiskeys. Little did he know, his next steps would stumble into history.

Taking a wrong turn down a Manhattan street, he oddly enough found himself outside a taxidermist’s shop. Deciding he needed a drinking buddy for the flight, he bought a penguin and named him Pete. At some point during the flight, and after another cocktail or three, he accidentally knocked the head off Pete the Penguin.

A seductive stewardess Pederson had been enjoying throughout the flight removed his necktie and wrapped it around the penguin’s neck. She joked that such a dapper bird deserved to be immortalized, maybe even on a shirt. With that idea – an icon was born.

In a matter of years, the Munsingwear Golf Shirt embroidered with Pete’s likeness, was synonymous with a league of legends including Frank Sinatra, Dean Martin, Arnold Palmer, and Clint Eastwood. Today, Original Penguin embodies a mix of iconic American Sportswear with modern minded style into a diverse range of products for a full lifestyle brand.

Made for originals, by originals.

Padmore & Barnes

Padmore & Barnes has been manufacturing shoes since 1934. It was decided then and is carried out today to make shoes of quality and distinction. The company manufactured 25,000 pairs of shoes per week, exported all over the globe and over 500 people were employed in their Kilkenny-based plant. In addition, hundreds of people in the surrounding areas were employed part-time, hand stitching the shoes in their own homes, which continued an age-old tradition of handcrafts in Ireland.

From 1964 to 1987 the company was under the ownership of C&J Clarks. During this period Clarks WALLABEE® Shoes were manufactured at the Kilkenny plant in Ireland. For the past 25 years, Clarks has continued to sell the WALLABEE® Shoe, building up a large dedicated following around the world. Padmore & Barnes is proud to have played a part in the iconic WALLABEE® shoe.

Since 1987 Padmore & Barnes has traded independently, producing shoes that are sold in many countries around the world. The strength of quality and attention to detail has brought Padmore & Barnes through over 80 years of trading internationally.

Today Padmore & Barnes are internationally recognised as leaders in the field of design, innovation and production techniques associated with the manufacture of casual shoes. Shoes produced by Padmore & Barnes is sold under the “Padmore & Barnes” label or the labels of their customers.


Páramo is a British outdoor brand that has been developing, designing and manufacturing clothing for a wide range of outdoor activities, demands and climates since 1992. The company is known for its new, innovative approach to manufacturing clothing that has been driven by ethical and ecological practices since the very beginning – long before the market had even begun to play with the idea of combining functionality and sustainability.

Páramo is part of the same group of companies as Nikwax, which is known for washing and textile care products. Together with Nikwax, they developed Analogy technology, which makes the brand unique.


Patagonia, Inc. is an American clothing company that markets and sells outdoor clothing. The company was founded by Yvon Chouinard in 1973 and is based in Ventura, California. Its logo is the outline of Mount Fitz Roy, the border between Chile and Argentina, in the region of Patagonia.

Paul & Shark

Paul&Shark brand is created and owned by Dama S.p.A.

Dama SpA was founded in 1957 by Gian Ludovico Dini in Varese, Italy and manufactured knitwear for high-end fashion brands such as Christian Dior and Balenciaga.

In 1970 Paolo Dini, the eldest son of Gian Ludovico created the brand Paul&Shark after a visit to a small sailmaker’s workshop during a trip to Maine, where a sail from an old 18th-century clipper with the inscription “Paul&Shark” caught his eye.

The brand’s aim has always been to seek excellence both in the quality of its products and the manufacture of its materials, guaranteeing a rigorous selection process based on exacting standards.

Paul&Shark creates sportswear, smart casual and luxury lines, combining technical fabrics with elegant and stylish details.

Over the years the company has expanded greatly to become a comprehensive luxury sportswear range, appreciated by the fans of Italian fashion and high-performance technical materials, many of which have been patented by Paul&Shark.

The brand was first spotted in the mid to late 80s and is now a staple brand, particularly with firms based in the north.

Paul&Shark was first spotted in the mid to late 80s and now it is commonplace in the casual football scene, especially with followers of northern clubs, most notably Manchester United, Everton and Sunderland. It does not have quite the same notoriety as Stone Island does, but Paul and Shark has largely become a logo recognisable for members of terrace fashion.

Paul Smith

Paul Smith is Britain’s foremost designer. He is renowned for his creative aesthetic, which combines tradition and modernity.

Reaffirming the values that Paul set down in 1970, ‘classic with a twist’ remains the guiding principle of the company.

Paul’s saying, that ‘you can find inspiration in everything’, means that references are eclectic, coming from high art and everyday life. Each Paul Smith design is underpinned by a dry British sense of humour: quirky but not frivolous, eccentric but not silly.

Happily positioned between high fashion and formalwear, while taking reference from both, Paul Smith has always been proud to stand apart.

Paul Smith has been a peripheral brand in Football Casual culture since the 80s and continues to be popular even today.

Peaceful Hooligan

Peaceful hooligan was born from a desire to create the clothing we wanted to wear but could never quite find in our favourite stores.

With our focus on quality rather than trends and fads, we want to build kits to survive the things we do, from misbehaving down the pub to following our colours around the country.

The inspirational moments come from the things we have done over the years, from the early rave scene, the football terraces and the laughs we have had along the way.

Mixing these influences to create something that is tailored to our urban surroundings and the way we live our lives, constantly evolving but always remaining true to our philosophy.


Penfield was founded in 1975 in Hudson, Massachusetts by Harvey Gross, a pioneering figure in the American outerwear industry who had championed the strength of down-insulated outerwear for decades. Seeing the potential of the warm and protective garment technology, Gross acquired an old textile mill in Hudson and turned it into one of the few factories in the world adept at the special manufacturing processes required to produce down-insulated apparel.

From the very first collection (four key outerwear styles, all made from innovative rip-stop Nylon fabric and insulated with down), Penfield was at the forefront of the New England aesthetic: an authentic blend of technical fabrics and Ivy League menswear staples. It was this style that helped to introduce the American outerwear look to an international market and in 1979 Penfield began exporting worldwide.

Since then, high-profile collaborations, innovative fabric developments and a dedication to quality, practicality, durability, function and style have all caught the attention of wandering spirits across the globe.

From the street to the trail, wherever the wind blows and rain falls, Penfield is an icon of life in the open.

Peter Storm

Instantly recognisable from its’ eponymous logo, Peter Storm is a name that symbolises quality and accessibility to adventurers and enthusiasts across the country.

The Peter Storm range promises long-lasting protection and warmth with signature traditional outdoor styling details. An extensive and varied collection contains everything from waterproof jackets and trousers to hill-ready footwear and cosy accessories.

Although this hasn’t always been the case. Peter Storm was founded by one man in 1954, who had had enough of the damp and unpredictable British weather.

Noel Bibby was a British royal marine who served during World War Two. It was his experiences fighting across the world that lead him to combine his love for the outdoors with his proactive and resourceful nature and create the original nylon cagoule in 1954.

100% waterproof, lightweight, packable and representing great value, the first cagoule was everything you needed for a day exposed to the unpredictable British weather, and not surprisingly it was an immediate success.

Still revered today, the classic cagoule is still an ever-present sight across the countryside, as well as at festivals and football matches, with both its’ practical and fashionable aspects being championed by people across the globe.

Classic Peter Storm cagoule appeared in the British terrace culture in the late 70s. This was the catalyst for football casuals’ love affair with all things mountaineering. Bemused staff in a couple of specialist mountaineering shops were open-mouthed as young scals swarmed into their shops looking for cagoules and mountain boots. Peter Storm’s epitomised the ‘feminine boy next door’ look favoured by football fans, so the look was the perfect ‘disguise’ garments for the terraces.

The mountaineering shops couldn’t keep pace with the demand and although they didn’t understand the trend, they were happy to supply when they could get their hands on them. Green and blue Peter Storms were probably the most popular but people sought out all sorts of exotic colours to stand out in the crowd.

In 2009 Peter Storm cagoules were immortalised in the cult film Awaydays when most of the ‘pack’ from an unnamed Birkenhead team sported them on their trips to away matches to confront their adversaries. The classic look of a cagoule, straight jeans and a pair of training shoes has probably never been surpassed in all the years of terrace one-upmanship and remains the ultimate ‘look.’ Practical and cheap Peter Storm cagoules have stood the test of time. Other brands have come and gone but they were the original items of terrace chic even though they were originally intended for fell walkers and boy scouts on camping expeditions.

Designed in Britain. Built for British Weather, Since 1954.

POP 84

The Italian brand POP 84 appeared in 1970, at the very height of denim culture. Thanks to the constant inventions of new methods of fabric processing, attention to detail and quality, the brand soon acquired overwhelming success among young people. Season after season, POP 84 became famous in European countries and beyond the continent. Several generations of Italians grew up with POP 84, and the brand has become a true icon of denim fashion.

POP 84 is also known for supporting athletes in international competitions. In 1982, the brand became the official sponsor of the Italian football club Ascoli in Serie A and then supported the Italian national football team. The brand was noted in the world of basketball: it supported the Judoplastica team (today known as K.K.Split), which won the championship in Split and became the European champion in 1991. A few years later, in 1989, POP 84 became the official sponsor of the Formula 1 Grand Prix in Budapest, where British pilot Nigel Mansell gained the title of winner.

POP 84 also engages in social areas such as the fight against drugs present among young people. Today, the brand is taken over by entrepreneurs with over 30 years of experience in the fashion industry. POP 84 still produces men’s and women’s casual collections that evoke emotions and inspire. POP 84 aims for the future but with looking to the past always keeping in mind the quality and taste of “Made in Italy”.


Plurimus is an ancient Latin word which means Many from One.

Plurimus focuses on creating technical outerwear of strong military inspiration while experimenting with the concept of modularity.

The concept behind Plurimus is one of developing sets instead of developing collections.

Each set will include a central garment (Jacket) and complimentary parts that can be worn/purchased separately from the central garment.

Plurimus garments are entirely manufactured in Italy, in small numbers, using the best available fabrics and accessories.

The NO_S0 code stands for Number Set but also for No Season. The concept of No Season is one of the key concepts behind the project.

Plurimus represents the space where Plurimus founder/designer Fabio Cavinacan expresses his creativity in total freedom, doing what he loves, without having to worry about all the rules of the clothing industry.

Working with the best ingredients, testing new concepts and re-interpreting old ones, sometimes creating something a bit crazy.

The inspiration for Plurimus comes from many things. There are a lot of references in Plurimus, dating back to 70-80 years ago and going through the 70s and the 80s and of course the early 2000s, from genuine military issues to their 80s re-interpretations, from science fiction movies to super-hero comics, from music to arts.

Pretty Green

Founded in 2009 by Liam Gallagher, one of the most iconic frontmen in music, the brand unites people through a love of music and fashion. Named after a track by The Jam, Pretty Green provides simple, classic clothing with a modern twist.

Pretty Green offers several fashionable and practical jackets that are perfect for a football casual look.


Prada S.p.A. is a famous Italian fashion house, one of the most popular on a global scale. Originally known as Fratelli Prada, the fashion house was founded in 1913 by Mario Prada. In 1978, Mario’s granddaughter, Miuccia Prada inherited the company – at the time in the market of leather – and brings it to the forefront of international fashion shows, making it one of the most prestigious and well-known fashion houses in the world. In 1997 Prada launches the sportswear line: Prada Sport, synonymous with sophisticated casual and technical clothing and fine classics products. It has a stylish design with great attention to detail, carefully designed to ensure maximum comfort and the unmistakable elegance of Prada’s style. One of Prada’s fashion houses is a constant commitment to the world of ideas and innovation. The study and curiosity about the world, society and culture are the basis of Prada’s creativity and modernity which has always been characterized by a new way of making fashion. One of the most versatile companies in the world of fashion, thanks to Miuccia Prada’s creativity whose style is expressed through products with a strong character, suitable to dress an important personality who is not afraid to appear or to do that earlier.


Cashmere. Argyle. The Twinset. Cardigans for British (and Hollywood) royalty. All are made famous, made relevant and in some instances made for the first time, by this knitwear company, whose origins lie in the unassuming town of Hawick, Scotland, United Kingdom.

It may have over a 200-year history; indeed, it can be considered one of the oldest luxury fashion brands in the world, but Pringle of Scotland has always been a thoroughly modern, pioneering company. Founded in 1815 by Robert Pringle as the manufacturer of knitted hosiery, it was Pringle, decades after its inception, that embraced and encouraged the technical innovations that led to the creation of knitted outerwear, and indeed coined the term ‘knitwear’ to describe its ever-growing collections.

Today, Pringle continues to be a pioneer of British knitwear and a champion of British heritage. In 2015, for its 200th anniversary, Pringle worked with National Museums Scotland to curate an exhibition charting Pringle’s long history within the Scottish knitwear industry and celebrating the relevance of knitwear in contemporary fashion. It is thanks to Robert Pringle and his humble hosiery manufacturers that knitwear has such a prominent place in the lives and wardrobes of men and women around the world.


Puma Argentina, Puma GV Special and Puma Bluebird/Firebird trainers probably had the biggest presence on Football Terraces in the 80s.

Ralph Lauren

Ralph Lauren was launched in 1968 as Lauren’s first full line, and its name was chosen because of the close association of classic style with the sport. With the brand’s polo shirt and beyond, Polo offers a full complement of American casual wear styled with Lauren’s famous preppy sensibility. This is one of the most accessible of Ralph Lauren’s lines, and this is where you can pick up an iconic polo shirt, stock up on classic-cool outerwear, or try on a versatile suit for size.

A brand originally catering for the elite classes, in the early 80s Ralph Lauren was bought to the masses by young men watching footy matches at the weekend. The most popular Ralph Lauren branded clothes loved by football casuals were polo shirts, casual shirts and baseball caps.


Reebok was founded in England, in 1958, by a pair of brothers, Joe and Jeff Foster, to carry on a family tradition of making athletic footwear. Their grandfather, Joseph William Foster, had launched an eponymous company, J.W. Foster, in 1895 and developed one of the very first track spikes. The brand name was inspired by the Grey Rhebok, a species of African Antelope. It was during the 1980s that people took a genuine interest in staying (or getting) in shape. It was the decade that gave us aerobics and saw a new emphasis on sports like tennis—which blended physical activity with a sociocultural lifestyle. In that context, Reebok thrived. The company expanded from running spikes, offering a range of casual athletic footwear designed for amateur athletes and fitness aficionados.


The Rockport story begins when Father and Son team Saul and Bruce Katz purchased 3000 pairs of specially developed moccasins by shoe developer Walter Dryer in Rockport Massachusetts.

The pair would travel to nearby Boston to sell them in local leather shops, the shoes came in a plain white box and became known locally as “Rockport type” shoes, prompting the team to decide to brand their shoes as ‘Rockport’ and formed the Rockport Company in 1971. The aim of the company was simple, to produce casual shoes and dress shoes that had the comfort of a sneaker.

In 1973 Rockport had designed and produced their first shoe the ‘Country Walker’ which saw Bruce Katz being credited in the monthly Footwear plus for creating a “Modern-day lightweight and technology-infused comfort shoes concept”

In 1983 former retail shoe buyer Bob Infantino who once purchased 4,400 pairs of shoes from Rockport founder Bruce Katz, began his employment for the company and would shortly become the Vice President of Product and Marketing.

Rockport’s push for comfort and innovation say their shoes being outfitted by some of the world’s best sailors, when in 1994, nautically inspired Rockport’s were worn by competitors in the Whitebread Round, the World Race, Volvo Ocean Race, the Clipper Round and the World Yacht Race.


In 1950, Roger Störling founded the family business ‘AB Sportsbeklädnad Urheiluvaatetus Oy’, initially specialising in jogging wear. The earliest products were made in the kitchen of an old farmhouse in Kokkola on the west coast of Finland. The company acquired its first welding machines in 1953 and broadened its product range into the area of waterproof rainwear. Three years later the company moved into a new building in Kokkola’s city centre, where industrial-scale production commenced.

The flags in the modern-day Rukka logo stand for the letters R,U,K,K,A in the international flag signal alphabet – an homage to the sport of sailing which once constituted the core of Rukka’s business.

In the product development process Rukka closely cooperates with various research and development institutions to create the perfect product. In active collaboration with suppliers such as Gore and DuPont, new materials are developed and their suitability for functional clothing is tested.

From the planning stage to the final product, Rukka spares no expense to obtain the best possible results. Every single kind of material is tested several times by both the supplier and Rukka before it is used in the production. The manufacturing process itself is also subject to constant evaluation. In the final development stage professional testers and experienced sports enthusiasts evaluate the prototypes’ functionality in field tests. The findings from countless testing sessions in cold and hot weather, rain and snow are also taken into account before the product is approved for large scale production.


The Sasta brand originates in 1969 when Urpo Saasta-Moinen, an avid hunter and outdoorsman could not find suitable clothing for hunting and decided to create a frieze suit for himself. The suit immediately caught the attention of Urpo’s fellow hunters. The suit that provided unique functionality, was something unheard of at the time – still today functionality is one of the core elements in the development of new garments at Sasta. Sasta is still run by the Saastamoinen family, continuing to develop world-class garments that combine modern technology with the traditions and craftsmanship of over 45 years of experience.


Founded in 1898 in Kutztown, Pennsylvania, by Abraham Hyde, Saucony produces footwear, apparel, accessories, and gear engineered for running. In addition to their performance running styles, Saucony’s Originals line focuses on reinterpreting the brand’s heritage product for the lifestyle space.

Sergio Tacchini

In 1966, Sergio Tacchini, an international tennis champion, created a textile company in the north of Italy next to Milan. The brand was immediately successful and contributed to a major change in the style trends. Indeed, Sergio Tacchini put colours at the heart of its collection while, in this period, tennis players only wore white outfits.

During the ’70s and ’80s, Sergio Tacchini became an indisputable leader in the professional tennis world. Worn by the most prestigious tennis players, John McEnroe, Jimmy Connors, Martina Navratilova, Gabriela Sabatini, Pete Sampras, Pat Cash, Vitas Gerulaitis, Martina Hingis and some others, Sergio Tacchini was present on every big tournament. In 40 years, the brand has won more than 37 Grand Slams.

By the late 1970s and throughout the 80s, a new British subculture known as the “casuals emerged out of the UK working class and football terrace scene. Renowned for dressing well and fighting violently the casuals established a new fashion – consisting of designer tracksuits, trainers and sportswear by continental-European brands such as Sergio Tacchini which helped distinguish them from rivals while avoiding police scrutiny. Though largely unloved for their strong association with hooliganism, British casual culture left an indelible mark on contemporary youth movements – including music, film, and fashion – that remains relevant today.

During the 80’s and 90’s shoes and accessories were added to the collections. The brand proposed a range of products dedicated to new sectors such as ski, golf and other leisure. Each of these product lines was spread through the brand style and its identity focusing on innovation, elegance and Italian quality.

Slazenger (Heritage)

Slazenger is one of the longest-established sporting brands in the world with almost 150 years of global presence, on playing fields and major sporting arenas across the world, in tennis, cricket, hockey, swimming and golf.

In 1902 Slazenger was appointed the official tennis ball supplier for Wimbledon, a partnership that is now in its 113th year and is the longest-running sporting sponsorship in history. Slazenger tennis balls were first requested to be used at Wimbledon by champion tennis players. Slazenger became the official Wimbledon tennis ball supplier in 1902. Eighty-four years later, the yellow Slazenger balls were first introduced at Wimbledon.

Slazenger is one of the oldest surviving sporting brand names which has never stopped supporting the grass sports heroes.


STADVORU – A British and Icelandic Inspired Clothing Label

With inspiration taken from many places, Stadvoru, meaning product standards in Icelandic, has carefully come up with a concept that merges two fantastic nations into a clothing brand that offers, quality and detail to the highest level.

Circle with the circle representing the earth and travel as within the Scandinavian and British routes there has been much exploration from both nations and cultures. Half circles to the top and bottom of the centre circle of the concept represent the rise and the fall of the sun and moon and Viking symbols which are utilized in a way so that the brand could represent a mountain range and a lake or a spring, the symbols used ‘Meaning’, ‘Beginning, Growth’ and ‘Journey, Destiny’. The colours of the brand were added taking inspiration from both the British and Icelandic flags which represent both nations and cultures.

When considering a garment, even at the design stage with a pencil to paper, STADVORU always keeps an eye on attention to detail, this is what builds these exclusive products so unique.

Stone Island

A culture of research, experimentation, function and use are the matrices that have always defined Stone Island: the sportswear brand established in 1982 in Ravarino, in the Modena area, by the genius that is Massimo Osti, Art Director and Bolognese intellectual.

Within just one year Carlo Rivetti came onto the scene. Having bought, with the GFT, 50% of Osti’s company in 1983, he took over the whole of the company in 1993, with his sister Cristina, promising the continuity that over the years had reinforced the DNA of the brand.

Destined to become a symbol of extreme research in fibres and textiles, applied to an innovative design, it is known as the brand that’s redefined the common understanding of sportswear. Having immediately become a cult phenomenon, still today it maintains its position as a contemporary point of reference for younger generations.

Stone Island’s strength lies in its unique capacity to work on the finished garment, via continuous experimentation with dyes and treatments created in the Sportswear Company’s colour laboratory. A department capable of combining advanced technology, experience and human capacity, that over the years has developed more than 60,000 different dye recipes.

AB is the constant, scrutinising and boundless investigation into the transformation and enhancement of fibres and fabrics, which brings discoveries of new materials and production techniques that have never previously been used in the clothing industry. From here, many projects are born: – Jackets constructed in nylon monofilament, deriving from the water filtering technology, – highly reflective or thermo-sensitive fabrics, changing colour with the variation of temperature – featherweight polyester cloth vacuum- coated with a 100% stainless steel film used in aviation technology to protect the on-board computers – non-woven materials, Kevlar® and polyester felt, these are some examples of materials conceived by Stone Island philosophy.

LIFE is the lived experience, the identity, and the perceived status of anyone who wears Stone Island. It’s the strong and recognisable aesthetic that originates from the study of uniforms and work clothes, recreated with new needs in mind, to define a project where the function of the garment is never just aesthetic.

The story behind it started almost by accident, with a study of special two-tone materials, so rigid and dense that they were washed extensively with pumice stones to tame their structure. The result is surprising, a garment that seems worn-in and completely fascinating. Seven down jackets in this unique fabric were created and named Tela Stella. Thus, it was born, the first collection with a strong marine identity that needed an important name. This was chosen by analysing the most recurring words in the novels of Joseph Conrad: Stone and Island. At which point, personalisation that was just as strong became necessary, like the badge, a label held on by two buttons showing the Wind Rose and acting as the


The warmth of pubs, the wind that shakes the terraces, the cold stand in concrete, the streets of London, the docks of Liverpool, the clubs of Manchester, the intercities and the tube, the scarves tighten to the sky and the chants like prayers… All these colours, al l these fragrances, all these feelings, all these rituals have inspired Terraces: a brand born and grown up in the streets and in stadiums made in UK, starting from the Italian experience, that has always influenced the way of dressing of the British lads. A brand that gives back a tribute to the players mainly distinguished for their inspiration and innovation in and out the field and that pays a right and proper tribute to the lads that were and stile are the twelfth man, the lads that make football the beautiful game.

Three Stroke

Three Stroke Productions was established in London in 1997. With style, identity and originality the brand aim to capture the subcultures of mod and football casual through fine clothing.

All the labels garments are manufactured to the highest quality in Italy, where Three Stroke work with a selection of family run clothing companies in the North East of the country.


Timberland is a global leader in the design, manufacturing, and marketing of premium footwear, apparel and accessories for the outdoor lifestyle. Best known for the original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head, with versatile collections that reflect the brand’s rich heritage of craftsmanship, function and style. Timberland products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland’s dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – to make things better for our products, the outdoors, and communities around the globe.

Timberland was big loved in Glasgow in the late 80’s/early 90’s and originally the brand were famous for the burgundy thick soled moccasin/boat shoes rather than the boots. They were the footwear of choice for football casuals and continue to be popular among those who still hark back to their late 80’s/early 90’s “glory” days.


Valentino Garavani, best known as Valentino, is one of the most famous and influential haute couture designers of all time. Universally recognized as a symbol of Italian design, style and elegance, in nearly 50 years in fashion Valentino has dressed many of the world’s most famous international celebrities.

Valentino’s passion for fashion started when he was a teenager. At just 16, he moved from his native town of Voghera to Paris to pursue his interests. He studied at the prestigious École des Beaux-Arts and the Chambre Syndicale de la Couture Parisienne. But the real beginning of his creative career was when he worked as an apprentice at the fashion studios of Jaques Fath, Balenciaga, Jean Desses and Guy Laroche.

After this excellent training, he settled in Rome where he tried to open his first design studio, with financial backing from his family. The effort rapidly failed. In 1960 he had a second try, collaborating with Giancarlo Giammetti, who dropped out of his architecture studies to help with the stylist’s project, thus beginning a long-term business partnership and friendship.

Valentino’s international debut came at the Pitti Palace Fashion Show in Florence in 1962 and marked the turning point in his career. With its subtle shades of white, sand, cream and beige, this legendary ‘no colour’ collection astounded the public and was acclaimed in the international press, attracting a flurry of foreign buyers.

Five years later, at the launch of his White Collection, the ‘V’ logo appeared for the first time. From that moment, it became the Valentino emblem, famous the world over.

During the ’70s, Valentino launched his first prêt-a-porter collection – the most famous of which is the ‘Oliver’ line, aimed at younger buyers. He opened boutiques in Italy and overseas, including New York, Paris, Geneva, Lausanne and Tokyo)and added perfumes, accessories, jeans, bags and handbags as well as moving into interior design.

Weekend Offender

The Weekend Offender label was set up in 2004 by a creative duo comprising Sam Jones and Rhydian Powell. With vast experience inside the industry, established clothing store owner and agent Sam, together with Rhydian, a graphic designer set apart with his keen eye for fashion have created visually arresting clothing for like-minded people.

The Weekend Offender team presents innovative collections to an ever-escalating following, synonymously increasing their brand profile and presence within the fashion arena.

The designs are a culmination of cleverness, quirkiness and vibrancy. Inspiration has deviated from a range of subcultures, such as terrace casuals and the acid house scene. Music, film and fun are strong sources of influence which resonate throughout the product lines.

The brand ethos states that Weekend Offenders can be anyone and so the designs and the brand continue to evolve and advance with these individual elements in mind.


Woolrich was established in 1830 in north central Pennsylvania by founder John Rich. Today, it is the oldest American outdoor clothing brand, encompassing two distinctive labels: Woolrich John Rich & Bros., the contemporary high-end outerwear line distributed worldwide and Woolrich Outdoor, designed by the Japanese partner outdoor specialist Goldwin. With 188 years of experience and rich American heritage, Woolrich products integrate the brand’s historical identity with a contemporary interpretation.

The original Woolrich Arctic Parka, introduced in 1972, is now considered the quintessential down parka and is an internationally recognized brand icon and symbol.